LG intensifies sustainable Tech Drive in Kenya as 2025 OLED TVs secure global eco-certifications
LG Electronics is deepening its commitment to sustainable technology in the East African market following a fresh round of international eco-certifications for its 2025 OLED television lineup.
The electronics giant is positioning these endorsements to appeal to an increasingly climate-conscious Kenyan consumer base, where environmental impact is becoming a key factor in purchasing decisions.
The company’s 2025 OLED evo range recently secured the “Reducing CO₂” and “Measured CO₂” certifications from the Carbon Trust. These awards are based on a rigorous review of the product’s emissions throughout its entire lifecycle, from the factory floor to end-of-life disposal. This marks the fifth consecutive year LG has received these accolades, reinforcing its strategy to deliver high-performance electronics while actively lowering environmental footprints in markets like Kenya, where energy efficiency and waste management are rising policy priorities. Kajiado referal
LG’s OLED TVs have performed exceptionally well in sustainability assessments largely due to their self-emissive technology. By eliminating the need for a backlight, the design requires fewer components and less overall material. The 2025 models also incorporate ultra-light composite fiber materials, which significantly reduce both weight and plastic usage. For instance, the LG 65-inch OLED evo TV is now 20 percent lighter than a conventional LCD TV of the same size and utilizes 60 percent less plastic.
These design improvements are expected to yield substantial environmental benefits. LG projects a reduction in plastic consumption for OLED TV production by approximately 16,000 tons in 2025 compared to equivalent LCD production. Furthermore, the company anticipates cutting carbon emissions by 84,000 tons across its manufacturing and transportation operations, a figure equivalent to the annual CO2 absorption of a pine forest spanning 11,000 football fields.
In a new development for 2025, LG’s latest OLED TVs have also earned the Resource Efficiency certification from Intertek, a globally recognized testing body. This certification verifies material efficiency, recyclable design, and the reduction of harmful substances. It also assesses the ease of repair and the incorporation of recycled materials, formally recognizing LG’s dedication to environmentally responsible design.
The company is also ramping up its use of recycled materials. In 2024, LG utilized approximately 30 percent recycled plastic in its TV production, recycling around 6,300 tons of waste. For 2025, the target is even more ambitious: the company plans to increase recycled plastic content to 50 percent, which is expected to recycle approximately 7,700 tons of waste plastic annually.
Baik Seon-pill, the head of the Product Planning Division at LG’s Home Entertainment Company, emphasized that high performance and sustainability are not mutually exclusive.
“With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle. Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all,” said Baik Seon-pill.
Go to ECONEWS.co.ke for more sustainability news from the African continent and across the globe.
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